Adobe helps marketers engage with App users for data-driven marketing
Adobe has launched new data-driven marketing capabilities in Adobe Marketing Cloud that deliver highly personalized mobile experiences. Intelligent Location Marketing features enable companies to...
View ArticleGoogle set to woo first time buyers through ‘Great Online Shopping Festival’
Google’s mega online shopping festival with over 450 partners returns for the third time in December. Partner brands will offer best deals for 72 hours this year. Aditya Birla Money My Universe has...
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2014 – The Year of the Mobile
2014 was a new era in the rise of Mobile, Content Marketing and Big Data for many businesses. Right in its embryonic stage, mobile has irrevocably transformed digital marketing. It’s been an eventful...
View ArticleTwitter appoints Taranjeet Singh as Business Head for India
Twitter has appointed Taranjeet Singh as Head of Sales for its India operations and will be based in its Gurgaon office. Taranjeet’s main responsibilities will be to increase the commercial...
View ArticleOLX uses humour again to attract eyeballs
Olx is now known for its quirky campaigns that are sticky because of the use of humour. The two new advertisements by the brand have once again brought the marketplace for used goods into the...
View ArticleOpera Mediaworks launches native ad exchange for mobile
To meet the growing demand for premium native advertising opportunities in mobile, Opera Mediaworks today introduced a global, native ad exchange for the buying and selling of seamless, integrated...
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Holistic product information is appreciated by customers: Sundeep Malhotra,...
This brand has built credibility for homeshopping over a span of six years. Homeshop 18 launched at a time when ecommerce had not changed the game for marketers and customers and has not missed a step...
View ArticleOlx Survey reveals Urban Indian Households Hoarding INR 56, 200 Crore Worth...
OLX.in has revealed the results of the second edition of the OLX CRUST (Consumer Research on Used-Goods and Selling Trends) Survey for 2014-15 that estimates the size of the used goods market in India...
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Why TV continues to be a powerful medium in the digital age
Smartphone subscribers and mobile Internet users are increasing at an eye-popping rate in countries like India. The data consumption in mobile has also changed a lot in the last 5 years; leading to...
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Enabling Brand Visibility Across India
Forever on the lookout for innovative ways to reach target audiences, advertisers have turned to technology led media platforms. SureWaves is one such platform that has changed the game in television...
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‘Luxure’ indulgence: Louis Philippe gets arty
Premium Menswear brand Luxure Louis Philippe has associated with the photography gallery Tasveer to showcase the work of well known international photographers, as part of a forthcoming five city...
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Rejuvenating brands through design
Alpana Parida, President, DY Works Brands, like people, grow old and risk becoming irrelevant or less desirable unless they rejuvenate themselves continuously. Trends change, fashions change; and a...
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Pitch Youth Marketing Awards: Jury Meet in the Capital tomorrow
Running in the second edition, The Pitch Youth Marketing Awards are back, and the jury is all set to decide the winners’ list tomorrow. The Awards night coincides with the Pitch Youth Marketing Summit...
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Reporter’s Diary: Journey of a nocturnal bird
From the price of gold touching a record high to O&M winning Gold at various awards, from in-depth analysis of the Budget to the creative thought process behind Idea’s Honey Bunny ad, and from...
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Dell croons at youth hotspots to create buzz for Ultrabooks
At a time when Ultrabooks have failed to make an impact, Dell, in an experiential marketing initiative has partnered with Intel to bring its Ultrabooks to the mainlines of music and the art of...
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Reebok moving on from sports to fitness: Steve McPherson
Steve MacPherson, Brand Director, Reebok Asia Pacific and Reebok India Mired in controversies following an unearthing of alleged scams at the top-management level, Reebok India has had a stressful...
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Amitabh Bachchan to promote ‘Gold Star’ cookies from Parle
Parle Products, has roped in Amitabh Bachchan as the brand ambassador for its new Gold Star Cookies. The recently launched cookies are the company’s latest offering in the premium cookie category....
View ArticleTata gets prospective home-owners to paint ‘dream city’
Hoping to engage prospective home-owners, and build social good-will, Tata Housing, engaged over 556 artists from Mumbai to repaint the defaced city walls to give it an aesthetic look. The activity,...
View ArticleALTBalaji Ranked Amongst the India’s Top 3 Revenue Grossing Video Streaming App
India’s largest online video (OTT) platform for original and exclusive shows, ALTBalaji, has been ranked amongst the top 3 revenue grossing video streaming app in the country, as per ‘State of Video...
View ArticlePaytm Mall’s ‘Diwali Maha Cashback Sale’ receives over half a million...
Paytm Mall, owned by Paytm Ecommerce Pvt Ltd has announced that over half a million customers have registered for Paytm Mall’s Diwali Maha Cashback Sale to receive exclusive cashback offers. The...
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