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‘Luxure’ indulgence: Louis Philippe gets arty
Premium Menswear brand Luxure Louis Philippe has associated with the photography gallery Tasveer to showcase the work of well known international photographers, as part of a forthcoming five city...
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Rejuvenating brands through design
Alpana Parida, President, DY Works Brands, like people, grow old and risk becoming irrelevant or less desirable unless they rejuvenate themselves continuously. Trends change, fashions change; and a...
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Pitch Youth Marketing Awards: Jury Meet in the Capital tomorrow
Running in the second edition, The Pitch Youth Marketing Awards are back, and the jury is all set to decide the winners’ list tomorrow. The Awards night coincides with the Pitch Youth Marketing Summit...
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Reporter’s Diary: Journey of a nocturnal bird
From the price of gold touching a record high to O&M winning Gold at various awards, from in-depth analysis of the Budget to the creative thought process behind Idea’s Honey Bunny ad, and from...
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Dell croons at youth hotspots to create buzz for Ultrabooks
At a time when Ultrabooks have failed to make an impact, Dell, in an experiential marketing initiative has partnered with Intel to bring its Ultrabooks to the mainlines of music and the art of...
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Reebok moving on from sports to fitness: Steve McPherson
Steve MacPherson, Brand Director, Reebok Asia Pacific and Reebok India Mired in controversies following an unearthing of alleged scams at the top-management level, Reebok India has had a stressful...
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Amitabh Bachchan to promote ‘Gold Star’ cookies from Parle
Parle Products, has roped in Amitabh Bachchan as the brand ambassador for its new Gold Star Cookies. The recently launched cookies are the company’s latest offering in the premium cookie category....
View ArticleTata gets prospective home-owners to paint ‘dream city’
Hoping to engage prospective home-owners, and build social good-will, Tata Housing, engaged over 556 artists from Mumbai to repaint the defaced city walls to give it an aesthetic look. The activity,...
View ArticleALTBalaji Ranked Amongst the India’s Top 3 Revenue Grossing Video Streaming App
India’s largest online video (OTT) platform for original and exclusive shows, ALTBalaji, has been ranked amongst the top 3 revenue grossing video streaming app in the country, as per ‘State of Video...
View ArticlePaytm Mall’s ‘Diwali Maha Cashback Sale’ receives over half a million...
Paytm Mall, owned by Paytm Ecommerce Pvt Ltd has announced that over half a million customers have registered for Paytm Mall’s Diwali Maha Cashback Sale to receive exclusive cashback offers. The...
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